our_clients
/ casestudies
/ case_study_two
Projet: Surf's Up Instore Communication
Background
Surf's Up is the new animated DVD and Blu-Ray Disc release from Sony that will be instore in December 2007.
One of SPHE's 'crown jewel' product releases for 2007, the product release date places Surf's Up as a proposition against some serious competitive DVD activity and product release especially considering the time of year.
The Brief
Clark Stephen were briefed to provide a set of modular concepts that would form part of an overall integrated marketing campaign by SPHE.
Above all, the cardboard solutions had to be bright, vibrant and create a sense of instore theatre for consumers.
The Solution
Clark Stephen were able to deliver a range of designs that would penetrate various retail channels from large grocers and hight street mulitples to smaller independent stores and incremental markets. Above all, the solutions presented were cost effective - allowing a significant volume of cardboard to be sold instore - as well as adhering to strict guidelines governing size parameters, foot print and stockfill.
Angel Llewellyn, SPHE's Head of Creative UK commented, 'Clark Stephen's approach delivered a cost effective yet impactful approach across all levels'.
http://www.sonypictures.com/homevideo/surfsup/
Surf's Up is the new animated DVD and Blu-Ray Disc release from Sony that will be instore in December 2007.
One of SPHE's 'crown jewel' product releases for 2007, the product release date places Surf's Up as a proposition against some serious competitive DVD activity and product release especially considering the time of year.
The Brief
Clark Stephen were briefed to provide a set of modular concepts that would form part of an overall integrated marketing campaign by SPHE.
Above all, the cardboard solutions had to be bright, vibrant and create a sense of instore theatre for consumers.
The Solution
Clark Stephen were able to deliver a range of designs that would penetrate various retail channels from large grocers and hight street mulitples to smaller independent stores and incremental markets. Above all, the solutions presented were cost effective - allowing a significant volume of cardboard to be sold instore - as well as adhering to strict guidelines governing size parameters, foot print and stockfill.
Angel Llewellyn, SPHE's Head of Creative UK commented, 'Clark Stephen's approach delivered a cost effective yet impactful approach across all levels'.
http://www.sonypictures.com/homevideo/surfsup/
2009 Clark Stephen