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Project: Big Eat Campaign
Background
A new category for Heinz, Big Eat aims to provide real food for real hunger in an
instant. Heinz Big Eat is a range of microwaveable, hearty, wholesome
snack meals which are free from artificial preservatives, colours and
flavours. real food, real fast'.
The Brief
To provide a range of robust instore units with the new product release clearly mechandised for ease of consumer selection. This is a new category for Heinz and the product would need to gain momentum at the sell-in stage to retailers, be merchandised instore and have positive consumer impact.
The Solution
Working closely with Heinz, Clark Stephen produced a range of simple yet impactful instore collateral to merchandise the five new flavours within a fast-paced consumer environment.
Contact Frank Laurie for more details or click the following link:
www.heinzbigeat.co.uk
A new category for Heinz, Big Eat aims to provide real food for real hunger in an
instant. Heinz Big Eat is a range of microwaveable, hearty, wholesome
snack meals which are free from artificial preservatives, colours and
flavours. real food, real fast'.
The Brief
To provide a range of robust instore units with the new product release clearly mechandised for ease of consumer selection. This is a new category for Heinz and the product would need to gain momentum at the sell-in stage to retailers, be merchandised instore and have positive consumer impact.
The Solution
Working closely with Heinz, Clark Stephen produced a range of simple yet impactful instore collateral to merchandise the five new flavours within a fast-paced consumer environment.
Contact Frank Laurie for more details or click the following link:
www.heinzbigeat.co.uk
2009 Clark Stephen